utility grade

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A type of color grading that is applied to all videos we make and aims at making everything look consistent and correct (i.e. skin tones look correct and consistent between shots), as opposed to look development.

Related to: Video (post production), color grading

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Hold For Sound: Let’s Talk Film Producing with Audra

Hold For Sound: Let’s Talk Film Producing with Audra

Video production involves a huge array of different moving parts and its success is dependent on how well all these parts function alongside each other, like the components in a machine. And if video production is a machine, then producers are the mechanics that put...

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Our Process

Our Process

Video production at any scale has an incredible number of steps and moving parts, many of which may be surprising to those unfamiliar with the process. Most folks who work in video production will have a workflow that looks similar to ours, built to wrangle all the...

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Hold for Sound: Let’s Talk Color Grading

Hold for Sound: Let’s Talk Color Grading

In our last episode of Hold for Sound: Let's Talk Media Production, we kept coming back to the idea that it really takes a vaillage to make any piece of digital media. A truly surprising bumber of people are involved in creating your favorite movies or songs, so it...

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